THE BRIEF.

Our challenge was to turn teenage darts sensation Luke Littler’s viral rise into long-term cultural and commercial stardom. We were tasked with building a lasting media profile, growing his social presence at speed, and securing brand-aligned commercial deals to expand his influence beyond the sport.

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THE IDEA.

We launched a strategic media campaign across print, broadcast, and digital, aligning Luke with key UK cultural moments to boost visibility and relevance. A bespoke social media strategy delivered high-impact, exclusive content and tight community management, rapidly scaling his online presence. Working closely with Luke’s team, we built a commercial roadmap that prioritised meaningful, high-profile partnerships to reinforce his mainstream appeal.

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THE APPROACH.

Media value exceeded £50 million, with standout placements including Jonathan Ross, Forbes, GQ, BBC Radio 1, Telegraph Magazine, Good Morning Britain, League of Their Own, and Sidemen Podcast. Luke’s social following surged from 10K to 2.5M. He became a fixture in major cultural moments including Red Nose Day, the F1 British Grand Prix, and the England Euros Squad reveal. Major brand partnerships were secured with XBOX, Specsavers, and Sidemen Cereal , cementing Luke as a breakout.