THE BRIEF.

Bring Matchroom and its fighters into the mainstream and cement their place as the premier boxing promotional company in the world.

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THE IDEA.

From the fighters to the frontman, we went all in. We uncovered bold new media angles, secured headline-grabbing coverage, and managed every moment to keep the spotlight shining. For Eddie Hearn, we unlocked major mainstream platforms and introduced him to entirely new audiences. Every event was teed up for maximum media impact, while Matchroom community work was given the attention it deserved, re-energised and celebrated on a national stage.

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THE APPROACH.

Soapbox helped fuel a record-breaking year for Matchroom Boxing, driving visibility and impact across the board. With the business now valued at over £100 million and UK ticket sales at an all-time high, we delivered £120M+ in media value for fighters, secured 300+ media hits, and elevated Eddie Hearn’s profile with £25M+ in coverage, including Men’s Health and Soccer Aid. Our event work generated £150M+ in media value, reaching 2.5 billion people. Even Matchroom’s community efforts made headlines, from Good Morning Britain to Parliament.