ENGLAND RUGBY PODCAST.

OVER THE LAST FIVE YEARS WE HAVE DEVELOPED AND PRODUCED THE OFFICIAL ENGLAND RUGBY PODCAST: O2 INSIDE LINE INTERVIEWING SOME OF THE BIGGEST NAMES IN MEN’S AND WOMEN’S RUGBY AND TELLING THEIR STORIES. 

THE BRIEF.

Revamp the existing England Rugby podcast and devise a new creative that targets and reaches a new broader and younger audience.

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THE IDEA.

In collaboration with the team at RFU we developed a creative that would deliver on their remit to reach a new audience and help England Rugby continue to push outside of it’s usual fan base. To do this, they wanted a creative that put the players ‘off-field’ stories at the heart of the podcast and stepped away from the usual sports podcast formats. 

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THE APPROACH.

The new player-led podcast gave the players a platform to tell their stories in a first-person POV without the interruption of an interviewer. Taking inspiration from shows like Song Exploder we used inventive sound design and a detailed, crafted edit the focus is on substance of the story as well as the audio experience of the audience.

10

Series over 5 years​

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25

Episodes

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2

Broadcast Sport Award nominations​​​​​​