Raising the profile of Ten Percent Club and owning the conversation ahead of the big kick off. After a four-year wait, the FIFA World Cup finally kicked off last night. The biggest tournament in the competition’s history, it will be staged across three host countries, with 48 teams competing on football’s biggest stage. While England’s final warm-up match in Orlando was disrupted by biblical thunderstorms that delayed kick-off, the conditions throughout this summer’s tourname

It’s time to take a look back at our April highlights! A busy month for our clients, with our team working on everything from global announcements to celebrating standout sporting moments! ⏪💫

We are excited to confirm that we have won a retained brief to provide communications and PR support to leading supplementation brand, Ten Percent Club, to oversee their UK press office. Ten Percent Club, one of the leading nootropic supplementation brands in professional sports, with offices in Nottingham and Dubai, founded by Luke O'Reilly, work with several professional footballers and athletes, including the likes of Eddie Hearn and Matchroom Boxing. Other footballers hav

Following a successful collaboration in Season Two we were delighted to renew our partnership with Baller League for their third season, leading communications throughout the season which is set to conclude later this month on 25th May. Alongside this renewal, we are also incredibly excited to confirm our appointment to support the highly anticipated return of The Unity Cup, the premier international football tournament celebrating Afrocentric and global diaspora communities.

Two years after his first Men's Health UK cover, Soapbox client Eddie Hearn returned to the magazine for a full cover interview, opening up on longevity, his training journey and the biggest investment he's ever made: himself. Loved working with the Men's Health UK team again on this one! Read more: https://www.menshealth.com/uk/fitness/a71049327/eddie-hearn-mens-health-transformation/

Moments you might have missed in March ⏪ It was a month to remember at Soapbox and here's just some of our client highlights! 🙌

As Formula E's retained UK PR agency, we placed CEO, Jeff Dodds, on the Business of Sport podcast. Jeff sat down with Charlie Stebbings to talk about how the global series continues to grow and bring in new audiences, becoming the world's first B Corp sport and what the future holds for Formula E and beyond! In this episode they explore: 🏎️ Why Formula E was built before the world was ready and why that now matters ⚡ The EV inflection point: from 300k cars sold globally to 1

Last week we organised for client Luke Littler to surprise the England football team at St. George's Park as preparations ramp up for this summer's World Cup campaign in the United States. The reigning World Darts Champion spent time with Thomas Tuchel’s squad, meeting players including Phil Foden, Jude Bellingham and Aaron Ramsdale, ahead of the World Cup friendlies against Japan and Uruguay. Luke joined the team for dinner and then hosted a darts tournament, with players go

Recently our Content and Communications team supported our client Matchroom Pool and Emily Frazer on the ground at their first major Open event, The European Open Pool Championship in Sarajevo, Bosnia. Over 200 of the world's finest players competed for the title, with Moritz Neuhausen crowned the champion after six days of world-class competition. We were on hand to document the event by capturing content throughout as well as providing social media and PR support.

Working alongside the World Snooker Tour, we helped deliver the incredible news that the World Championship will be staying at the iconic Crucible until at least 2045. It was amazing to support on the ground as this major announcement for the sport of Snooker was made to the world’s press! Separately, plans are being developed to transform the Crucible theatre, with the sport’s most famous venue set to benefit from a major refurbishment, including the potential to add up to 5

Earlier this month we were proud to bring together Matchroom Boxing and the West Ham United Foundation to deliver a community sports session in East London, connecting Matchroom fighters with young people through a shared focus on opportunity, wellbeing and positive change. Ahead of fight night at the Copper Box Arena, boxers George Liddard, Jimmy Sains and Connor Mitchell, all big West Ham fans, stepped away from their preparations to support the session, alongside West Ham

Sports communications agency Soapbox has been appointed by Channel 4 to support the broadcaster around its first-ever airing of The Boat Race. First contested in 1829, The Boat Race stands as one of the world’s oldest amateur sporting events and remains a defining fixture in the British sporting calendar. As part of the brief, the London-based agency will deliver strategic PR counsel in the lead-up to the race, while driving a programme of media activity across sport, lifesty

We’re proud to share that our founders, Andy Bell and Rowan Wilkinson, have been recognised in the 2026 edition of the PRWeek UK Power Book, earning a place in the Top 10 Sports Agency category. Widely regarded as a definitive guide to the most influential figures in UK communications, the Power Book celebrates the individuals shaping the industry through innovation, leadership and standout work. Andy and Rowan’s inclusion reflects not only their expertise in sports communic