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NEWS
Read more about our latest news and campaign work, as well as insights and trends to watch.


TEN PERCENT CLUB - HYDRATION, SLEEP AND RECOVERY AND HOW IT WILL SHAPE THE WORLD CUP
Raising the profile of Ten Percent Club and owning the conversation ahead of the big kick off. After a four-year wait, the FIFA World Cup finally kicked off last night. The biggest tournament in the competition’s history, it will be staged across three host countries, with 48 teams competing on football’s biggest stage. While England’s final warm-up match in Orlando was disrupted by biblical thunderstorms that delayed kick-off, the conditions throughout this summer’s tourname


SOAPBOX CLIENT HIGHLIGHTS - APRIL 2026
It’s time to take a look back at our April highlights! A busy month for our clients, with our team working on everything from global announcements to celebrating standout sporting moments! ⏪💫


SOAPBOX WINS BRIEF WITH SUPPLEMENT BRAND TEN PERCENT CLUB
We are excited to confirm that we have won a retained brief to provide communications and PR support to leading supplementation brand, Ten Percent Club, to oversee their UK press office. Ten Percent Club, one of the leading nootropic supplementation brands in professional sports, with offices in Nottingham and Dubai, founded by Luke O'Reilly, work with several professional footballers and athletes, including the likes of Eddie Hearn and Matchroom Boxing. Other footballers hav
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