top of page

NEWS
Read more about our latest news and campaign work, as well as insights and trends to watch.


DOUBLE AWARD NOMINEE!
Following on from our recent award nomination for the SportsPro Media Awards, we are proud to announce that we have also been nominated for a 2026 Broadcast Sport Award! We are delighted to share that, “England, Meet England: A Red Roses Story” has been shortlisted at this year’s awards for Sports Documentary Of The Year. Working alongside England Rugby and O2 UK to create this film around the Red Roses' title winning Women’s Rugby World Cup Campaign was an incredible experie


ANTHONY JOSHUA VS TYSON FURY
Off the back of one of the biggest announcements in boxing, we were on the ground at the Anthony Joshua and Tyson Fury press conference as they came face to face for the first time ahead of what promises to be a must watch fight 🥊 We are proud to be working alongside AJ, managing his PR, Social Media and Content throughout this major event


TARGET OBSESSED
As part of our ongoing retained PR brief with Target Darts, last week we provided support around “Target Obsessed”, the campaign behind the brand’s September product launch. From key darts endemic press to national tabloids to sport and retail trade press, we placed coverage in outlets including The Sun, Darts World Magazine, Dart Scene, Oche 180, Sports Insight and in print in the Daily Star, to name a few. TheTor Evo dartboard and Luke Littler’s Fallout darts were front and


FINALLY.
The one everyone has been waiting for. It’s Official… 📅 11/12/2026 📍Cardiff Anthony Joshua vs Tyson Fury


A MILESTONE MOMENT FOR JAMIE CHADWICK
Really proud moment for the team this week! Soapbox client Jamie Chadwick made more history on Monday by getting behind the wheel of an Atlassian Williams F1 Team car at Portimão, becoming one of only a handful of women to test a modern Formula One car. To amplify this landmark occasion we worked closely with the brilliant Williams F1 Team to provide PR and Social Media support for Jamie as well as Content Creation on the ground. The reception has been amazing with strong mai


BILLY MONGER LAUNCHES FIND YOUR DRIVE!
Release week! Great to see this project finally come to life. We helped Billy Monger bring Find Your Drive from idea to reality, managing the project on his behalf from publishing deal through to publication, with the help of Nick at David Luxton Associates. This week, we’ve been on the ground with Billy, working alongside the brilliant Pan Macmillan team on the PR campaign and a full media tour to promote the book, including The One Show, Virgin Radio, Times Radio, The Sun,


PDC X LUKE HUMPHRIES X SAMARITANS
As part of our ongoing retained PR brief with the PDC we set up a collaboration with Samaritans, where World number two Luke Humphries sat down with a volunteer in Brighton to talk openly about mental health, checking out 116 and 123 along the way, the two numbers that make up the Samaritans helpline. Released on World Suicide Prevention Day, the film saw Luke reflect honestly on the pressure of reaching the top and how speaking up changed his life. The results speak for them


A STATESIDE SUMMER
The World Nineball Tour had a milestone month in the USA in August as the Florida Open, Arizona Open and US Open tournaments arrived in the country, culminating in a landmark moment with Nineball Pool being broadcast on ESPN2. Alex Bower from our Communications team was on the ground throughout to provide our client with Digital support for both WNT and CEO Emily Frazer, with the team accumulating over 240 million social media views across the events. Our PR team also provide


2026 SPORTSPRO MEDIA AWARDS NOMINEE!
We are pleased to share that “England, Meet England: A Red Roses Story” has been shortlisted at this year’s awards for Best Branded Sports Content. We were incredibly proud to partner with 02 to produce the film around the Red Roses’ title-winning Women’s Rugby World Cup campaign. It was amazing working with all the teams at O2, England Rugby and The Red Roses on this project, and this nomination is a testament to the dedication and passion of everyone involved on and off the


SOAPBOX CLIENT HIGHLIGHTS - AUGUST 2026
August, you were a busy one. It’s time to look back at some of our highlights from last month. From going trackside for Formula E’s season finale at London’s Excel, to managing social content for the World Nineball Tour’s month-long stint across the US. From walking the red carpet at the PFA Awards, to seeing our clients grace magazine covers and feature among Marie Claire’s influential athlete lists. Global campaigns. Big interviews. Bigger moments. And we’re only getting st


KATIE TAYLOR FINALE FIGHT
Now the dust has settled, we can reflect on a huge moment for women’s sport. Dan Barnard from our PR team was on the ground in Dublin ahead of Katie Taylor’s epic farewell fight against Flora Pili at Croke Park. Dan supported the Matchroom Boxing team with the main event press conference, media workout and undercard press conference across a busy fight week attended by the likes of RTE, RTE Sport, BBC Sport, BBC Radio 5, BBC Sport NI, ESPN, Off The Ball, Press Association, ta


WELCOME TO SOAPBOX ASHLEY YOUNG 🙌
We’re delighted to be working with the Premier League legend, providing PR and social media support as he begins the next chapter of his career. Ashley will continue his long-standing relationship with Nicola Nolan and the team at Belmont Sports & Entertainment, who remain his commercial representatives. Having successfully collaborated with Belmont previously, we’re excited to be partnering once again. Following his retirement at the end of last season, our focus will be on


SPORTS BUSINESS AWARDS FINALISTS!
Shortlisted 🏆 We’re proud to be finalists for Sports Agency of the Year at the 2026 Sports Business Awards. A huge thank you to our team and clients for making this possible. Looking forward to celebrating alongside the best in the industry!


SOAPBOX WINS TARGET DARTS CONSUMER BRIEF
Soapbox has strengthened its position in the world of darts after winning a consumer brief with Target Darts, expanding a long-standing relationship with one of the sport’s most respected and fastest growing brands. Following an established partnership between Soapbox and Target Darts, supporting Target athlete Luke Littler’s PR and social media activity, Soapbox will now provide wider strategic communications support for Target Darts, including PR around other Target managed


SOAPBOX CLIENT HIGHLIGHTS - JUNE 2026
June ⏪ From covering some of the biggest moments in sport - including the World Cup and Le Mans - to the launch of a major motorsport calendar and a comeback fight that is set captivate boxing fans around the world. Here's a look back at some of our highlights ✨


WE'RE A PRWEEK AWARDS NOMINEE
We’re thrilled to have been shortlisted for Specialist Consultancy of the Year at the PRWeek Awards. One of the industry’s most prestigious celebrations of outstanding creativity, talent and results. This recognition is a testament to the passion and hard work our brilliant Soapbox team brings every day, as well as the incredible clients who put their trust in us. A huge thank you to everyone who has been part of the journey. We couldn’t be prouder!


TEN PERCENT CLUB - HYDRATION, SLEEP AND RECOVERY AND HOW IT WILL SHAPE THE WORLD CUP
Raising the profile of Ten Percent Club and owning the conversation ahead of the big kick off. After a four-year wait, the FIFA World Cup finally kicked off last night. The biggest tournament in the competition’s history, it will be staged across three host countries, with 48 teams competing on football’s biggest stage. While England’s final warm-up match in Orlando was disrupted by biblical thunderstorms that delayed kick-off, the conditions throughout this summer’s tourname


SOAPBOX CLIENT HIGHLIGHTS - APRIL 2026
It’s time to take a look back at our April highlights! A busy month for our clients, with our team working on everything from global announcements to celebrating standout sporting moments! ⏪💫
LET'S TALK.

WE EARN IT.
bottom of page




