TWO-PART SERIES FOR BOSS FEATURING AJ AND KURUPT FM. WE HAD ONE WEEK TO PREPARE THE CONCEPT AND SCRIPT, 40 MINUTES TO SHOOT WITH TALENT AND 48 HOURS TO EDIT AND DELIVER. 

THE BRIEF.

Develop & produce two-episode short form branded entertainment series involving AJ & Kurupt FM for Boss new range of AJBXNG clothes. The objective; to generate content to secure earned coverage. 

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THE IDEA.

A parody launch for the clothing range with MC Grindah and Chabuddy G as AJ’s stylist and PR adviser.

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THE APPROACH.

Co-script the videos with Kurupt FM building in the fast turnaround nature of the campaign and their unique mokumentary style. Design workflow and production approach to ensure fluid editing process and delivery of multiple assets including hero edits and three different social edits. All done in house.