A MILESTONE MOMENT FOR JAMIE CHADWICK

Sep 25

1 min read

Really proud moment for the team this week! Soapbox client Jamie Chadwick made more history on Monday by getting behind the wheel of an Atlassian Williams F1 Team car at Portimão, becoming one of only a handful of women to test a modern Formula One car.

To amplify this landmark occasion we worked closely with the brilliant Williams F1 Team to provide PR and Social Media support for Jamie as well as Content Creation on the ground.

The reception has been amazing with strong mainstream coverage that took the story beyond the motorsport media, putting Jamie’s landmark achievement and her wider role as a trailblazer for women in sport firmly in the spotlight.

Thanks again to the Atlassian Williams F1 Team for the opportunity and congrats to Jamie on another milestone in an incredible career!