BUSINESS OF SPORT X FORMULA E
- Apr 1
- 1 min read
As Formula E's retained UK PR agency, we placed CEO, Jeff Dodds, on the Business of Sport podcast. Jeff sat down with Charlie Stebbings to talk about how the global series continues to grow and bring in new audiences, becoming the world's first B Corp sport and what the future holds for Formula E and beyond!
In this episode they explore:
🏎️ Why Formula E was built before the world was ready and why that now matters
⚡ The EV inflection point: from 300k cars sold globally to 15–20M a year
📺 Why they prioritise reach over revenue with free-to-air media deals
💰 The economics of a “scale-up sport” and why losses are strategic
🌍 How Formula E built a 50/50 male-female, younger fanbase from scratch
🏙️ Racing in city centres vs traditional circuits and the cost of both
📈 Why teams, not just the league, must grow in value for the model to work
🧠 The internal challenge of balancing fan growth, revenue and long-term relevance
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