PDC X LUKE HUMPHRIES X SAMARITANS

As part of our ongoing retained PR brief with the PDC we set up a collaboration with Samaritans, where World number two Luke Humphries sat down with a volunteer in Brighton to talk openly about mental health, checking out 116 and 123 along the way, the two numbers that make up the Samaritans helpline.

Released on World Suicide Prevention Day, the film saw Luke reflect honestly on the pressure of reaching the top and how speaking up changed his life.

The results speak for themselves: 50+ pieces of earned media coverage across Sky Sports, ESPN, The Sun, The Independent, ITV Meridian and more. 620m unique website visitors from that coverage. And 158K views on the hero video alone.

Proud to bring together the PDC and Samaritans to tell Luke’s story, on the day it mattered most.

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