THREE LIONS & THREE ARROWS - LUKE LITTLER X ENGLAND FOOTBALL

Last week we organised for client Luke Littler to surprise the England football team at St. George's Park as preparations ramp up for this summer's World Cup campaign in the United States.

The reigning World Darts Champion spent time with Thomas Tuchel’s squad, meeting players including Phil Foden, Jude Bellingham and Aaron Ramsdale, ahead of the World Cup friendlies against Japan and Uruguay.

Luke joined the team for dinner and then hosted a darts tournament, with players going head-to-head to find a camp champion. Luke also presented players with a personalised “Good Luck” Target darts board and darts, whilst also swapping shirts to mark the occasion.

The story was successfully placed across every national newspaper - with blanket coverage on both front and back pages - and generated over 100 pieces of earned online coverage.