FOOTBALL FOCUS

Following a successful collaboration in Season Two we were delighted to renew our partnership with Baller League for their third season, leading communications throughout the season which is set to conclude later this month on 25th May.

Alongside this renewal, we are also incredibly excited to confirm our appointment to support the highly anticipated return of The Unity Cup, the premier international football tournament celebrating Afrocentric and global diaspora communities.

Taking place from 26 - 30 May 2026, the tournament will return to The Valley, the historic home of Charlton Athletic FC in South London. The revamped four-nation competition will feature Nigeria, Jamaica, Zimbabwe, and India, bringing together elite international talent and vibrant cultural celebration.

Soapbox Managing Director Andy Bell said: “Football continues to be one of the most powerful cultural forces globally, and we’re excited to be working with Baller League in Season Three and supporting the return of the Unity Cup, demonstrating our commitment as an agency to shaping the narrative around modern football culture.”